A feasibility study examined market gaps and preferences among people aged 18–35, proposing miniatures, framed gifts, bookmark sets and tourism souvenirs with tiered pricing and distribution.
Key findings
- The authors judged technical conditions, latent demand and design strategies favorable and proposed portable decoration, framed gifts, bookmark sets and cultural-tourism souvenirs.
Why this matters globally
The case reflects a global challenge: adapting craft formats without reducing cultural value, artisan skill and community rights to commodities.
Thai researcher contribution
Mahasarakham University researchers contributed design and heritage analysis to a Fuzhou, China craft study.
Limitations to consider
Sample size, instruments, quantitative results and artisan participation were not reported, limiting assessment of latent-demand and empirical-support claims.
Verify the original sources
Transactions on Social Science Education and Humanities ResearchRead the original article↗DOI: 10.62051/6wraz016