Researchers developed a spatial communication system covering four wellness attractions and two routes in Bang Kobua. Five IT experts and 411 tourists rated system quality, perceived effectiveness and acceptance highly. These results support usability and acceptance, not demonstrated stress reduction or health benefit.
Key findings
- Mean scores were 4.56 for system quality, 4.42 for perceived effectiveness and 4.33 for acceptance, indicating high user ratings.
Why this matters globally
The spatial-communication framework may transfer to communities combining heritage, lifestyle interpretation and digital wayfinding, especially where visitor distribution matters.
Thai researcher contribution
Suan Sunandha Rajabhat University researchers translated Bang Kobua's routes and community knowledge into an accessible digital system.
Limitations to consider
Ratings were perceptual; stress, health outcomes and observed travel behaviour were not measured. Sampling-frame and response details are unclear, and the sample was sex-imbalanced. The system cannot yet be said to improve health.