Using questionnaires, fieldwork and expert interviews, this study explores how Dali Bai Jiama intangible heritage could be translated into embodied-interaction board games. Awareness among respondents was relatively low, while interest in cultural board games was high. The authors therefore propose three concepts that connect ritual practice, cultural identity and production processes, moving beyond the superficial reuse of visual motifs.
Key findings
- Jiama awareness was low, but interest in cultural board games was high. • Existing products largely relied on visual-symbol transformation. • Three proposed concepts integrate ritual, identity and production into play.
Why this matters globally
The study offers a participatory route for translating intangible heritage into experience, potentially transferable to other communities, although it remains a design proposition rather than evidence of long-term cultural outcomes.
Thai researcher contribution
A Silpakorn University-affiliated author contributes to the cross-cultural heritage design and communication framework.
Limitations to consider
The abstract does not report sample size or analytical detail, and the three game concepts were not yet tested for learning, engagement or actual heritage transmission.