Information from the abstract
The convergence of blockchain technology and the Metaverse is redefining digital media ownership and distribution. Drawing on survey data from 613 digital media professionals and a qualitative synthesis of literature (2023–2026), this study examines how blockchain-based mechanisms—specifically non-fungible tokens (NFTs), smart contracts, and decentralized identity (DID) solutions—are associated with creator sovereignty and platform interoperability. Using a moderated chain mediation model within a socio-technical systems framework, the analysis shows that blockchain integration is associated with lower perceptions of platform dependency. This association is linked to a sequential pathway whereby higher decentralized governance is associated with lower intermediary control, which in turn is associated with higher creator monetization autonomy. Connectedness to decentralized protocols differentially shaped these processes: at the technical level, stronger protocol integration strengthened the negative association between blockchain adoption and intermediary dependence; however, at the governance level, a paradoxical pattern emerged, whereby stronger decentralization was associated with higher perceived governance overload in the context of algorithmic decision-making. By disentangling the technical and governance pathways, this study extends current understanding of digital media ecosystems beyond simple use-outcome associations. The findings highlight the importance of considering individual differences in digital literacy and institutional trust when designing blockchain governance frameworks. We conclude that blockchain is not merely an incremental improvement but a necessary architectural requirement for a resilient and equitable Metaverse, contingent upon addressing the risks of surveillance federalism and the digital divide.
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Related topics: Blockchain Technology Applications and Security · FinTech, Crowdfunding, Digital Finance · Technology Adoption and User Behaviour
Thai researcher and institutional participation
Fakhri Elfaki · Gihan Awad Elyas Mohamednour · Thaksin University
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