Information from the abstract
This study investigates the impact of brand identity and packaging on repurchase intentions for community-produced biomass briquettes in Thailand, treating these elements as strategic financial assets. It tested three hypotheses concerning consumer income (H1), brand identity (H2), and packaging satisfaction (H3). This research examines the influence of brand identity and packaging on the repurchase intention for biomass briquettes, produced by a community in Thailand as strategic financial assets. It proposed three testing hypotheses concerning consumer income (H1), brand identity (H2), and packaging satisfaction (H3). Utilizing a mixed-methods approach involving 15 manufacturers and a survey of 400 customers, the research identifies branding as a crucial common factor influencing market value. A significant model was identified through multiple regression analysis (F = 29.926, p < 0.05). On the other hand, H2 and H3 got support, with packaging sustainability being the best predictor (β = 0.368; p
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This record has an Impact Signal of 85/100 based on recency, source, collaboration, and bibliographic signals. It prioritizes monitoring and is not a judgment of research quality.
Related topics: Environmental Sustainability in Business · Consumer Packaging Perceptions and Trends · Consumer Behavior in Brand Consumption and Identification
Thai researcher and institutional participation
Peeraya Somsak · Teerasak Somsak · Ronnachai Kamonthipwong · Taechit Sansi · Rajamangala University of Technology Lanna · Rajamangala University of Technology Isan
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