Information from the abstract
Despite growing scholarly interest in the sociocultural functions of student uniforms, empirical research on uniform-wearing Behavior in Southeast Asian higher education remains limited, particularly regarding the interplay between digital self-presentation and institutional dress norms. This study investigated the Behavior and motivations behind student uniform wearing at Kasetsart University, Kamphaeng Saen Campus. A quantitative survey was administered to 392 undergraduate students selected through stratified random sampling across nine faculties. Data were analysed using Welch’s One-Way ANOVA, Pearson correlation, and Random Forest classification.Enhancing personal image (F = 12.66, p < .001) and expressing social status (F = 6.24, p = .006) were the primary motivators, whereas institutional regulations and comfort showed no significant effect (p > .05). Academic year was the strongest predictor of wearing frequency (Feature Importance = 0.35), with third-year students exhibiting the highest frequency. Although students from the Faculty of Education constituted a smaller share of the sample (9.18%) than the Faculty of Service Industries (32.65%), their individual mean wearing frequency was the highest among all faculties, reflecting a strong teacher-centric professional culture.These findings indicate that uniform wearing among university students extends beyond regulatory compliance to encompass identity formation and social expression. The results carry practical implications for developing dress-code policies that balance institutional traditions with students’ evolving needs in the digital era.
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Related topics: Consumer Perception and Purchasing Behavior · Fashion and Cultural Textiles · Tattoo and Body Piercing Complications
Thai researcher and institutional participation
Issarapong Poltanee · Umaporn Boonphetkaew · Kasetsart University
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