THAI HALAL FOOD: HISTORY, CULTURE, AND MUSLIM TOURISTS’ EXPERIENCES IN THAILAND

Information from the abstract

Thai halal food reflects both Islamic dietary rules and the cultural interactions between Muslim people and Thai society. The purpose of this study is to examine Thai halal food from three related angles: its cultural relevance, its historical development, and the experiences of Muslim tourists in Thailand. The current study employed a qualitative research strategy using documentary analysis, in-depth interviews with Muslim tourists, halal food entrepreneurs, and cultural specialists, as well as field observations in well-known tourist destinations with significant halal food services. According to the study, Islamic and Thai culinary traditions have traditionally interacted to produce Thai halal food, a unique hybrid cuisine that is both religiously compliant and expresses local cultural identity. Halal food serves as a cultural instrument for social integration, religious expression, and historical preservation. One of the key elements that Muslim travelers take into account when evaluating their vacation enjoyment, destination trust, and cultural experience is Thai halal cuisine. Furthermore, Thai halal cuisine reflects Thailand's pluralism and inclusivity in the international halal travel industry. By fusing historical and cultural analysis with traveler experience, the paper adds to the body of knowledge on halal tourism and culinary legacy. The findings provide practical implications for policymakers, tourism authorities and halal food entrepreneurs to promote Thailand’s image as a Muslim-friendly destination without compromising the cultural authenticity of Thai halal food.

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Related topics: Halal products and consumer behavior · Culinary Culture and Tourism · Religious Tourism and Spaces