Information from the abstract
Risky violation behavior among motorcycle riders engaged in goods-delivery and service activities poses a significant challenge to road safety, particularly amid the growing demand for platform-based commercial motorcycle services. This research developed a unified structural model to investigate how Theory of Planned Behavior (TPB) constructs, risk perception, personal traits and workload are associated with risky riding violations across behavioral, perceptual, individual and occupational dimensions. A survey of 1400 commercial riders working in food-delivery and ride-hailing services was conducted, with 1251 samples analyzed after screening. Thereafter, the hypothesized associations among the constructs were evaluated through structural equation modeling (SEM). The results suggested that perceived social pressure and personality characteristics were positively associated with risky violation behavior, whereas attitudes and workload demonstrated negative associations with risky violation behavior. Furthermore, when the structural model was examined separately according to work experience, differences in the patterns and strengths of the relationships among the factors were observed. Overall, risky riding violations appear to arise from a combination of behavioral, individual and occupational conditions with the strength and direction of these associations differing across levels of work experience. Therefore, road safety interventions should consider the specific characteristics and experience levels of commercial riders rather than applying a uniform approach to all riders. Tailored strategies addressing the distinct behavioral and contextual factors of different rider groups may contribute to more effective risk reduction and road safety promotion.
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Related topics: Traffic and Road Safety · Occupational Health and Safety Research · Behavioral Health and Interventions
Thai researcher and institutional participation
Pawinee Iamtrakul · Sararad Chayphong · Thammasat University
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