Information from the abstract
This study examined how Digital Health engagement shapes the leisure experiences of international wellness tourists. Drawing on service-dominant logic, a structural mediation model linked Digital Health engagement to experiential flow directly and through experience co-creation and perceived well-being, including a serial pathway. Data from 215 international tourists at four Thai wellness destinations were analyzed using partial least squares structural equation modeling. All hypothesized relationships were supported: Digital Health engagement was the strongest predictor of experience co-creation, and experience co-creation and perceived well-being jointly mediated its relationship with experiential flow, including a significant serial chain. Findings extend service-dominant logic to digitally mediated wellness settings and position experiential flow, a construct central to leisure scholarship, within the wellness service encounter. Conclusions apply to digitally engaged tourists; research incorporating non-users is needed before broader generalization.
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This record has an Impact Signal of 82/100 based on recency, source, collaboration, and bibliographic signals. It prioritizes monitoring and is not a judgment of research quality.
Related topics: Global Healthcare and Medical Tourism · Diverse Aspects of Tourism Research · Recreation, Leisure, Wilderness Management
Thai researcher and institutional participation
Anuchit Kulwanich · Surapong Wangcharoensak · Suttinee Sriburi · Pirayut Pattanayanon · Sid Terason · Suan Sunandha Rajabhat University · Kasetsart University · Mahidol University
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