Thai University RankingsRESEARCH RADAR
Potential

Understanding intercultural experiences of Nuad Thai (traditional Thai massage) through an ethical lens on employee well-being in human resource management

Using humanistic HRM and conservation-of-resources theory, the qualitative study analyzed interviews with Japanese executives in Thailand and participant observation, identifying five well-being facets.

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Key findings

  • Nuad Thai was associated with multiple well-being facets
  • Experiences can be interpreted as resource replenishment
  • The findings have implications for intercultural HRM
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Why this matters globally

The study connects cultural heritage practices with employee well-being and ethical HRM.

03

Thai researcher contribution

All four Thai-affiliated authors are from Thammasat University, and the study was conducted in the context of Japanese executives working in Thailand. The Thai contribution lies in examining Nuad Thai as a culturally embedded well-being resource within organizational and intercultural HRM, extending research beyond tourism or clinical-service perspectives.

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Limitations to consider

The study was limited to Japanese executives working in Thailand.

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Verify the original sources

Employee RelationsRead the original article↗

DOI: 10.1108/er-04-2026-0474

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