Analysis of two films and two games from 2012–2022 plus three expert interviews found Thai ghost archetypes combined with globally familiar visual, audio and narrative conventions.
Key findings
- Ghosts were often female and rendered through immersive image and sound. Films mixed genres; games made ghosts active forces. Both used Thai archetypes and settings with global conventions.
Why this matters globally
Belief heritage can be reinterpreted across media, but global reach need not homogenize stories or reproduce gendered archetypes.
Thai researcher contribution
A KMITL researcher analyzed Thai cultural material in contemporary film and game industries.
Limitations to consider
Only four works and three experts were included; selection and coding are unspecified. Without audience or market data, authenticity and international acceptance remain interpretive.