A design study combined semiotic analysis, fieldwork and interviews to translate Zhuang brocade and the “Zhuang March 3rd” festival into scarves, pillows, keychains and postcards.
Key findings
- Zhuang brocade patterns and colors informed four product groups: scarves, pillows, keychains and postcards. The authors propose linking these products with Guangxi’s intangible-heritage tourism.
Why this matters globally
The work illustrates translation of intangible heritage into contemporary visual products, raising global questions about authenticity, community rights and commercialization.
Thai researcher contribution
Suan Sunandha Rajabhat University-affiliated researchers contributed to a cross-border cultural-design project in Guangxi.
Limitations to consider
The abstract does not report informant numbers, sampling, user evaluation or sales. It does not demonstrate community co-decision or benefit sharing in prototype selection.