A survey of 255 Thai households found that attitude, perceived usefulness and subjective norms were associated with rooftop-solar intention, with the model explaining 61% of intention variance.
Key findings
- Attitude was the strongest predictor (β=0.484, p
Why this matters globally
The findings support communication and policy that make benefits tangible and leverage social endorsement, while showing that favorable attitudes alone may not remove structural barriers.
Thai researcher contribution
The KMITL team tested an integrated technology-adoption framework in a nationwide Thai household context.
Limitations to consider
Sampling representativeness is not fully described in the abstract. The one-time questionnaire is vulnerable to self-selection and common-method bias, and intention may not translate into adoption.
Verify the original sources
SustainabilityRead the original article↗DOI: 10.3390/su18147026