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Evidence of global relevance

Profiling Organizational AI Readiness in Thailand’s Logistics Industry Using TOE–UTAUT Features, Clustering Analysis, and Explainable Machine Learning

Questionnaire data from 520 Thai logistics and supply-chain professionals were clustered into low, moderate and advanced perceived-readiness profiles. SVM best reclassified cluster membership, while SHAP highlighted Actual Use, Technological Factors, Facilitating Conditions and Behavioral Intention.

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Key findings

  • Three internally derived profiles emerged; SVM achieved the highest accuracy and AUC. Actual use, technology, facilitating conditions and behavioural intention contributed most to profile separation.
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Why this matters globally

The clustering-classification-XAI workflow may help emerging-economy logistics sectors tailor support rather than use one-size-fits-all programmes.

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Thai researcher contribution

Mahasarakham Business School researchers built a Thai logistics-professional dataset and applied explainable ML to business digital transformation.

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Limitations to consider

Responses are perceptions, not audited organisational readiness. Clusters have no ground truth, and classifiers may simply recover the clustering rule; accuracy/AUC are not external predictive validity, and cross-sectional data are non-causal.

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Verify the original sources

InformationRead the original article

DOI: 10.3390/info17070672

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